Van Vet Private Limited ("Company," "We," "Us," or "Our"), operating under the brand name Paw Pure, respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy outlines our practices regarding the collection, use, processing, storage, and disclosure of information when you access our website pawpureindia.com, mobile applications, and associated services (collectively, the "Platform").

 This document is an electronic record published in accordance with the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023 (DPDP Act). By accessing the Platform, setting up an account, or providing your consent, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect data to provide a seamless, customized experience. This includes information you provide directly, data collected automatically, and information from third parties.

A.   Information You Provide Directly

 

 

B.   Information Collected Automatically

·      Device & Usage Data: Operating system, browser type, IP address, MAC address, IMEI, timestamps, and interaction patterns on the Platform. 

·      Location Data: Approximate location (via IP) or exact location (if device permissions are granted) to optimize local delivery and relevant services.

·      Log Data & Tracking: Pages visited, referring/exit URLs, and session recordings (e.g., mouse movements) using tools like PostHog or Google Analytics to optimize user interface performance. 

2. How We Use Your Data

We process your data exclusively for lawful purposes, ensuring we only use what is necessary:

• Operational Fulfillment: Processing orders, managing shipments, and facilitating payments.

• Platform Personalization: Tailoring the browsing experience and product recommendations to your specific pet profiles.

• Security & Compliance: Enforcing our Terms of Service, preventing fraudulent transactions, and complying with statutory audit and taxation obligations (e.g., GST Act).

• Marketing (With Consent): Delivering targeted promotional offers, newsletters, and behavioural advertising across platforms like Facebook and Google.

Consent Mechanism & Management 

Our data processing relies heavily on your explicit, affirmative consent.

• Granting Consent: Consent is obtained through clear actions, such as checking an opt-in box during checkout or account registration.

• Withdrawal of Consent: You may withdraw consent for non-essential data processing (like marketing) at any time by clicking "Unsubscribe" in emails, updating account preferences, or contacting our Grievance Officer. Withdrawal does not affect the legality of prior processing.

• Consent Managers: We are committed to integrating with registered Consent Managers as established under the DPDP Act, allowing you a centralized mechanism to manage your data preferences.

3. Disclosure and Data Sharing 

We do not sell your personal data. We share information strictly on a need-to-know basis with trusted partners:

• Service Providers: E-commerce hosts, payment gateways, logistics partners, and communication platforms.

• Legal & Regulatory Authorities: When legally mandated to respond to subpoenas, court orders, or to protect the rights, property, and safety of the Company and its users.

• Business Transfers: In the event of a merger, acquisition, or restructuring, your data may be transferred, subject to the acquiring entity honoring this Privacy Policy.

4. Cookies and Tracking Technologies

Our Platform utilizes "Cookies," web beacons, and pixels to distinguish you from other users.

• Session Cookies: Essential for maintaining your cart and login session.

• Analytical Cookies: Help us understand site traffic and user behavior.

• Opt-Out: You may configure your browser to decline cookies or utilize the Network Advertising Initiative’s opt-out portal. Please note that disabling cookies may impair core Platform functionalities.

5. Data Retention Policy

Your data is retained only for the duration necessary to fulfill its intended purpose or as required by law:

• Transaction Records: Retained for 7 years to comply with financial and taxation laws.

• Account Data: Retained until you request deletion.

• Marketing Data: Retained until consent is withdrawn.

Once the retention period expires, data is securely anonymized or destroyed.

6. Your Data Rights

Under applicable privacy frameworks, including the DPDP Act, you possess the following rights regarding your personal data:

 To exercise these rights, email care@pawpureindia.com with the subject line "Data Rights Request."

7. Security Safeguards

We implement stringent physical, technical, and managerial security protocols. This includes TLS/HTTPS encryption in transit, row-level database security, and periodic vulnerability audits. While we employ robust measures, no internet transmission is entirely secure, and you utilize the Platform at your own inherent risk.8. Children’s Privacy

 The Platform is restricted to individuals aged 18 and above. We do not knowingly collect personal data from minors. If a parent or guardian becomes aware that a minor has provided us with data, please contact us immediately for its expedited removal. 

9. Communications Policy 

By registering or transacting on the Platform, you authorize Van Vet Private Limited to communicate with you via Email, SMS, WhatsApp, and RCS regarding transactional updates. 

Irrespective of your registration on any Do Not Call (DNC) or National Customer Preference Register (NCPR), you explicitly authorize us to contact you for transactional, operational, and customer service purposes. Promotional communications will only be sent subject to your distinct consent.

10. Grievance Redressal

In compliance with the Information Technology Act, 2000 and the DPDP Act, 2023, the details of the Grievance Officer are provided below:

Email: care@pawpureindia.com 

Phone: +91 7041640880 (Mon-Fri, 9:00 am to 6:00 pm IST)

Registered Office : Vanvet Private Limited, B-415, The Landmark, Opp. Kansar Hotel, Kudasan, Gandhinagar, Gujarat, India - 382421

Jurisdiction: Any disputes are subject to the exclusive jurisdiction of the competent courts in Gandhinagar, Gujarat, subject to applicable Indian law. 

Complaints will be acknowledged within 24 hours and resolved within 15 to 30 days of receipt.

11. Modifications to the Privacy policy

We reserve the right to update, modify, or replace any part of these privacy policy at our sole discretion. Material changes will be updated on this page with a revised "Effective date.” Your continued use of the Platform following any changes constitutes acceptance of those modifications

By using the Paw Pure website and providing your personal information, you acknowledge that you have read and understood this Privacy Policy.

Where consent is required for a particular processing activity, we will provide an appropriate mechanism to obtain that consent and, where applicable, allow you to withdraw it.